When it comes to building a marketing strategy for a B2B SaaS business, there’s often tension between short-term wins and long-term growth. On one hand, you need quick results to drive leads and keep the pipeline healthy. On the other, sustainable growth requires investing in initiatives that build brand awareness and customer loyalty over time.

The key to success? You need both.

Ever find yourself scrambling for ideas just when you need them most? Creative sparks are unpredictable, and when they strike, they tend to disappear just as quickly. As marketers, we’re constantly juggling campaigns, channels, and deadlines, so it’s easy for those brilliant thoughts to get lost in the shuffle.

That’s where a living document of marketing ideas comes in.

Ever feel stuck trying to create that perfect campaign? You’re not alone. Whether it’s writing copy, designing ads, or mapping out email sequences, sometimes inspiration just doesn’t show up when you need it. This is where a swipe file becomes your best friend. It’s not just a stash of marketing gold—it’s your go-to source for creative ideas and practical solutions.

For growing businesses, navigating the world of decision-making groups can feel like stepping into a maze. But don’t worry, with the right strategies, you can turn this process into an opportunity for collaboration and success. Here’s your go-to playbook for effectively engaging with these groups.

When your B2B business is growing, one of the biggest challenges is realising that your main contact isn’t always the final decision-maker. Early on, you probably landed deals by building a great relationship with one buyer. But when you start dealing with bigger businesses, that one person? They’re just the tip of the icebergs with an idea.

It is with great pleasure that I nominate Debbie Gainsford from Debbie Gainsford Marketing for the Service Industry Trailblazer Award.

Debbie is an experienced marketer who has made a profound impact on small businesses, helping them simplify their marketing strategies and achieve significant growth.

Are all your customer quotes and testimonials saved in different places? The testimonial library is designed for you to easily manage your customer quotes and testimonials all in one place. At a glance you can see what testimonials you have, what customer they are from, when they were created.

I recently had the opportunity to share my insights about marketing and digital transformation on the Dead Pixels Society podcast. While the podcast primarily caters to the photography industry, the advice and insights is relevant across most industries.

As someone who’s been involved with digital transformation across several industries, including photography while at Getty Images, I understand the unique challenges it creates for organisations

Two things happened to me yesterday, within an hour of each other, that reinforced that I was on the right path with my career pivot.

Deciding to change up my career was a massive decision (that’s a post in itself) and one that wasn’t made overnight. In fact, it was probably about 6 or 7 years in the making.

After spending many (many) hours organising and being on stands throughout the years, from the Cannes Lions to Dmexco to MIPIM to NAB, there are some key items you should have on your stand so you're prepared anything. Here’s what I always have in my Exhibition Stand Essentials Kit.

Knowing how to stand out from the crowd is crucial for any business. While traditional marketing strategies hold value, one powerful tool often overlooked is word-of-mouth marketing. This organic form of promotion, where satisfied customers spread the word about your brand, holds immense potential to fuel your business growth. Let's delve into why word-of-mouth is so effective and explore actionable strategies to harness its power.

Word of mouth is the process of people sharing information, opinions, or experiences about a product, service, or brand with others. It can happen through various channels, such as face-to-face conversations, online reviews, social media posts, blogs, podcasts, videos, and more.

It would be no surprise to those who know me well, that one of my all time favourite marketing campaigns would involve music.

I can’t take credit for coming up with this idea, nor was I leading the project in any way, shape or form. I was just super happy to be involved and to see how a music video comes to life. And when it involves Tex Perkins, well, that was the icing on the cake.

So you've taken the plunge and decided to exhibit at a trade show for the first time. Exciting, right? But with all the planning and logistics involved, it can also feel a bit overwhelming. Don’t worry, I’ve got you covered! This guide will equip you with the essential knowledge to navigate the world of trade shows and make your debut a success.

As a startup or scale-up company, you're constantly on the lookout for ways to gain traction, build brand awareness, and connect with potential customers and investors. While the digital world offers numerous avenues for promotion, attending industry trade shows can be an incredibly powerful tool to propel your business forward. Here's why trade shows are a must-attend for ambitious companies.

Did you know there are over 4 billion email users worldwide, and over 300 billion emails are sent each day? And in Australia alone, almost 90% of internet users check their email every day.

And for small businesses, who are constantly fighting for the attention of their audience, email newsletters are often an overlooked marketing tool. Which is a shame because it’s one of the most powerful marketing tools you can have.

When you have an email newsletter, you control the relationship with your audience. You decide what you are going to communicate to them, when you are going to do so and you own your customer data.

In today's digital age, having an online presence is crucial for any business. But it's not enough to simply exist online – you need to be discoverable to potential customers. This is where a Google Business Profile comes in. It's your free chance to claim your rightful space on Google Maps and local search results, attracting new customers and boosting your local visibility.

Calling all small business owners! Unleash the power of AI in your marketing with our webinar replay!

Curious about how AI can transform your marketing efforts? Want to learn from real-world examples and live demos? Our recent webinar has you covered! Dive into the recording and discover the practical ways AI can boost your marketing strategy. Watch the recording at the bottom of this article.

Do you have goals for your business? Of course you do. But are they SMART goals?

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It is a simple and effective way to create goals that are clear, realistic, and actionable.

In this blog post, I will explain what each element of SMART means and how to apply it to your own goals. I will also share some examples of SMART goals that you can use as inspiration for your own business.

Brand awareness is the degree to which consumers recognise and remember a brand and its products or services. It is a measure of how familiar your target audience is with your brand and how well they associate it with your offerings.