Long-term marketing strategies are the foundation of sustainable growth. Unlike short-term tactics that drive immediate results, long-term strategies build brand awareness, authority, and customer loyalty over months and years.

When you need quick results - more leads, more clicks, or more sales right now - short-term marketing strategies are your best friend. These tactics are designed to drive immediate action, making them a go-to for scale-ups looking to fuel growth fast.

Search is changing, and if you’re in the B2B space, this shift could have a huge impact on how your business shows up online.

AI-driven search engines are designed to give people answers that feel more like a conversation rather than just a list of links. They understand intent, focus on relevance, and predict what a user might be looking for before they even ask.

Social media is often the primary channel businesses with use for marketing and customer engagement. But one algorithm tweak or policy change later, and everything you’ve worked for is at risk. Sound familiar? It’s a timely reminder of why owning your audience is absolutely essential for long-term success.

The last few years have been tough. Layoffs, restructures, remote/hybrid/office, the take off of AI. Plus a million other things.

And these changes bring both challenges and opportunity. And that’s a key reason why marketers need a career coach.

They are an independent sounding board to help you navigate what your career looks like today to where you want to be tomorrow.

I’ve launched a Substack and I’d love you to subscribe.

It’s going to be full of B2B advice, guidance and stories. Along with career development tips for marketers and also some musings on career pivots, portfolio careers and expat life.

If you’re running a B2B SaaS company, you’ve probably spent a lot of time (and money!) on ads—whether that’s Google Ads, LinkedIn campaigns, or paid social. And while paid marketing is great for quick wins, it’s not the whole picture.

Organic marketing is more important than ever. Search engines and AI tools prioritise content that’s relevant, valuable, and trustworthy. By investing in organic strategies today, you’re setting your business up for success in the future.

Don’t wait weeks or months for your new content to rank in Google Search results (or Bing). Use my quick seo hack to index and start driving traffic in a few days.

Let’s face it: the way we search for information online is changing—fast. If you’ve been keeping up with AI-powered tools like ChatGPT and Google’s Gemini, you know that search is no longer just about typing a keyword into a search engine and clicking on the first result.

In this post, we'll explore the differences between SEO, paid search, and AI search, and why businesses need to adapt to this new landscape. The future of search is happening now, and it’s crucial for you to get ahead of the curve.

Scaling a B2B company is an exciting challenge. You’ve proven there’s demand for your product, and now you’re ready to grow fast and strategically. But with that growth comes a whirlwind of new complexities—from market expansion to brand building. This is where a marketing consultant can be invaluable, providing expert guidance and helping you achieve sustainable growth. Here’s why partnering with a consultant is one of the smartest moves a B2B scale-up can make.

Growing a B2B business involves two distinct stages—start-up and scale-up—each with its own goals, strategies, and challenges. Understanding the differences between these stages is essential for achieving success in the B2B space. Let's break down what sets these phases apart and what each one means for your business’s journey.

If you’re not already thinking about voice search, it’s time to start. As voice search becomes more popular, it’s reshaping how people look for answers online—and for B2B SaaS marketers, this is a huge opportunity. Imagine being the first response when someone asks Alexa, Siri or Google Assistant for advice on a product or service like yours. Let’s make that happen by ensuring your content is voice-search friendly!

Here’s why voice search matters for your business and the steps you can take to optimise for it.

As artificial intelligence (AI) reshapes how people search, B2B SaaS marketers must adapt their content to stay competitive. With tools like ChatGPT, Gemini, and voice assistants, search is becoming more humanised, focusing on natural, conversational queries. For B2B SaaS companies, this shift offers a huge opportunity to reach new audiences—if your content is optimised for conversational AI.

This article will take you through why conversational language is essential for AI-driven search and how it can help B2B SaaS brands connect with more people, grow their reach, and stand out in this evolving landscape.

With ChatGPT’s new search feature, users are increasingly turning to AI for real-time information. For B2B SaaS companies, this opens up an exciting avenue to connect with potential customers when they’re actively seeking solutions. But to get featured, it all comes down to having the right marketing foundations in place. With the help of ChatGPT, we’ve put together this helpful step-by-step guide.

When it comes to marketing, one concept that frequently surfaces is the “marketing funnel.” But what exactly is a marketing funnel, and why is it essential for businesses, especially in the B2B SaaS landscape? Let’s explore this fundamental model that maps out the customer journey from initial awareness to making a purchase and beyond.

An Ideal Customer Profile (ICP) is more than a description of who you’d like to sell to; it’s a detailed profile that helps you understand exactly who your best customers are, where to find them, and how to meet their unique needs. Getting it right means higher conversion rates, better customer retention, and more effective marketing strategies that save time, effort, and budget.

Let’s break down what an ICP is, why it’s so valuable, and how to build one that fuels growth and profitability for your B2B SaaS business.

Content marketing is the powerhouse behind B2B SaaS growth, and it’s not just about churning out blog posts or throwing together social media graphics. It’s about creating genuinely useful, engaging content that helps your audience, builds trust, and shows them the value of what you offer. A solid content strategy can attract the right leads, nurture them effectively, and help your company stand out in a busy market. Here’s how to build a B2B SaaS content marketing strategy that works in the real world!

Tracking the right metrics is like having a compass in the world of B2B SaaS marketing. It keeps you on course, showing you what’s working, what’s not, and where to make changes that drive real impact. When it comes to building a winning B2B SaaS marketing strategy, understanding these essential metrics can set you apart, helping you make data-driven decisions that keep customers engaged and revenue growing.

Let’s look at the key metrics every B2B SaaS marketer should focus on to keep campaigns efficient, goals in reach, and growth on track.

For B2B SaaS companies, one of the keys to success is the alignment of sales and marketing teams. However, many organisations struggle with barriers that hinder collaboration and communication between these two essential functions. Let’s explore common obstacles and effective strategies to foster alignment, ensuring your sales and marketing teams are working towards a common goal.

If you’re responsible for driving growth in a B2B SaaS organization, your marketing strategy for 2025 is going to be crucial. Let’s walk through how to craft a solid marketing strategy for 2025, complete with actionable tips tailored for growing SaaS businesses.