Four Key Takeaways for Business Success: Insights from the Dead Pixels Society Podcast
I recently had the opportunity to share my insights about marketing and digital transformation on the Dead Pixels Society podcast. While the podcast primarily caters to the photography industry, the advice and insights is relevant across most industries.
As someone who’s been involved with digital transformation across several industries, including photography while at Getty Images, I understand the unique challenges it creates for organisations. I really enjoyed the podcast conversation, you can listen to it here.
I’ve pulled together four quick takeaways from the podcast that are relevant to not only businesses in the photography industry but all industries.
Focus on the Fundamentals
"It's surprising how often businesses overlook the basics."
Before diving into complex marketing strategies, ensure your business information is easily accessible, your website is user-friendly, and your customer journey is well-defined. Don’t rush the fundamentals, make sure your foundations are strong so you can build a successful business.
Prioritise the Customer Experience
"Remembering that your customers are people is where businesses truly thrive"
Your customers are more than a number on a spreadsheet and a stellar customer experience is at the heart of every successful business. By working to exceed customer expectations, you build lasting loyalty and differentiate your business from competitors.
Embrace Digital Transformation
"The digital landscape is constantly evolving"
Being adaptable is as relevant today as it was when I worked at Getty Images during the early days of digital photography. While the specific challenges may differ, the need to stay up-to-date with digital trends and technologies is universal. Embracing digital transformation can unlock new opportunities and efficiencies.
Seek Support and Accountability
"Don't be afraid to ask for help"
Running a business can be demanding, and asking for support is a sign of strength, not weakness. A consultant or coach can provide invaluable guidance, accountability, and fresh perspectives to help you navigate challenges and achieve your goals.
With over 20 years of global marketing experience, primarily in companies disrupting or digitally transforming an industry, I support businesses in their scale up phase. To find out how we can work together, email hello@debbiegainsford.com or fill in the contact form.
You can listen to the full podcast below:
