Career Coaching for Marketers
by a marketer
Being a marketer today isn’t easy.
One minute you’re mapping out a campaign, the next you’re navigating a tricky stakeholder conversation or wondering if you’ve outgrown your role entirely.
Sometimes, you just know it’s time for change, but figuring out what’s next (and how to get there) can feel overwhelming.
That’s where career coaching comes in. I help marketers like you press reset, find clarity, and move forward with confidence. Whether you’re stuck in a role that doesn’t excite you anymore, stepping into leadership for the first time, or rethinking your whole direction, you don’t have to figure it out on your own.
Coaching Options
How we work together depends on what you need.
Sometimes that is one good session on a specific problem. Sometimes it’s longer term, where we work on something over time. And sometimes a manager wants to bring coaching to their team.
If you are not sure where you sit, that is what a discovery call is for.
-
A focused 90 minutes on whatever you bring, whether that is a decision you are stuck on, a conversation you are dreading, or something you just need to think through out loud. You will leave with more clarity and a sense of your next step.
Many people start here and carry on from there, but there is no obligation to. -
For when you want to work on something over time rather than in one sitting, like a career pivot, stepping into a bigger role, or building confidence that holds.
Bundles are purchased in packs of four 60-minute sessions, held every two to three weeks, at a discount on the single session rate. The spacing keeps things moving, giving you time to act between sessions while building real momentum for change.
-
If you manage a marketing team or run a business, you can book coaching for your people. It is a practical way to support marketers who are stepping up, stretched thin, or navigating change, and to show the people you rely on that you are invested in their growth.
Get in touch to talk through what your team needs.
What can career coaching for marketers help with?
Marketing careers rarely move in a straight line. The skills that get you noticed early aren't always the ones that get you promoted, and the industry keeps shifting faster than the job descriptions do. Career coaching gives you somewhere to work through it with a marketing career coach who has actually done the job, not just read about it.
Most people come to me for career coaching when they're sitting with something like this:
You're thinking about a career change, a step up, or a different kind of marketing role, but you can't quite see what the next move should be.
You're doing strong work and carrying a lot of it, yet you keep getting overlooked when the lead roles or the recognition come around.
You're ready to move from delivering the work to directing it, and you want to make that shift land rather than wait to be noticed.
AI has changed how the work feels, and your confidence has taken a hit even though your judgement hasn't.
You're quietly questioning whether you still want to be in marketing at all, and you've got nowhere safe to say that out loud.
You're leading a marketing team for the first time, or running marketing solo, and you're figuring it out with no one to think it through with.
You don't need to have it all worked out before we talk. That's usually the point.
If any of that sounds familiar, a single career coaching session is a good place to start.
What actually happens in a coaching session?
If you've never had coaching before, it's normal to not quite know what you're walking into. It isn't therapy, and it isn't me handing you a five-step plan and sending you off. It's a focused conversation, with someone who knows the industry, about something you're trying to work out.
A first session usually starts with where you are right now and what made you book. From there we get specific. The point isn't to admire the problem, it's to get you to something you can actually do.
A few things that tend to surprise people the first time:
You don't need to arrive with it all figured out. "I don't know what I want, I just know something needs to change" is a completely normal place to start.
You do most of the talking, and that's the point. My job is to ask the questions that get you to the answer, not to talk over you with mine.
It's confidential. You can say the thing you can't say to your manager, your team, or your partner, and it stays in the room.
You'll leave with something concrete. Not homework for the sake of it, but a clear sense of your next step, however small.
It's a conversation, not an interview, and you can't get it wrong. You bring what's on your mind, and we work through it together.
I want to be straight with you about this, because it saves us both time.
No qualified coach should ever promise you an outcome. They can't. The results come purely from the effort you put into making the change happen. So I'm not going to promise you a promotion, a new role, or a tidy outcome by session three, and I'd be wary of anyone who does.
I'm also not going to tell you what to do. This is the one that catches people out, so it's worth being clear: coaching isn't advice. I'm not here to look at your situation and hand you the answer. I'm here to ask the questions that get you to your own, because the marketer who decides their own next move is the one who actually follows through on it.
That said, sometimes advice is exactly what you need, and that's a different conversation:
If you want a marketer to look at a specific problem and tell you what they'd do, that's an Ask a Marketer call. Straight, practical input on a campaign, a strategy, a decision you're stuck on. No coaching, just answers.
If you're a business rather than an individual, and you're after marketing support, strategy, or a second set of senior eyes, that's a conversation about consulting and advisory.
Coaching is for when the thinking needs to be yours. The questions are mine, the answers are yours, and that's the whole reason it works.
What coaching won't do
FAQs
What does a career coach do for marketers?
1
A career coach helps marketers gain clarity, confidence, and direction. You’ll develop practical strategies for career growth, leadership, and personal branding, so you can make informed decisions and take your next steps with focus and momentum.
Where are the sessions held?
2
All coaching sessions are held virtually, making it easy to work with clients anywhere in the world. I’m based just north of Sydney, Australia, and always flexible with time zones to ensure sessions fit your schedule. So if you’re based locally or maybe a little further afield (hello London, Los Angeles and everywhere in between).
I've been made redundant, do you offer discounted sessions?
3
I’ve been there so I know how important this is. So, yes, I offer discounted coaching sessions to help you navigate your next career move with confidence. This is an opportunity to reset, gain clarity, and plan your next steps in a supportive, practical way. Just let me know in the comments section of the form if you’d like to access this support.
How does payment work for coaching sessions?
4
All sessions must be paid in advance. Flexible payment plans are available for each package to make coaching accessible and manageable.
Are coaching sessions confidential?
5
They are. All sessions are confidential and with no judgement. A coach is not someone who’ll tell you what to do (or not do) and what we talk about in each session remains between us. There is more information on this in the contract.