Calling all small business owners! Unleash the power of AI in your marketing with our webinar replay!

Curious about how AI can transform your marketing efforts? Want to learn from real-world examples and live demos? Our recent webinar has you covered! Dive into the recording and discover the practical ways AI can boost your marketing strategy. Watch the recording at the bottom of this article.

Do you have goals for your business? Of course you do. But are they SMART goals?

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. It is a simple and effective way to create goals that are clear, realistic, and actionable.

In this blog post, I will explain what each element of SMART means and how to apply it to your own goals. I will also share some examples of SMART goals that you can use as inspiration for your own business.

Brand awareness is the degree to which consumers recognise and remember a brand and its products or services. It is a measure of how familiar your target audience is with your brand and how well they associate it with your offerings.

Do you feel lost when you hear marketing terms like SEO, PPC, CTR, and USP? You’re not alone. Many small business owners struggle to understand the meaning and importance of these marketing jargon. But don’t worry, I’m here to help you. In this post, I’m going to explain 10 common marketing terms in plain English, so you can use them to grow your business.

Small businesses face many challenges in today’s competitive market. One of the most common ones is how to stand out from the crowd and convince potential customers that they are the best choice for their needs. This is where case studies, testimonials and quotes come in handy.

Case studies are one of the most effective ways to showcase your value, expertise, and results to your prospects. They tell the story of how you helped a client solve a problem, achieve a goal, or overcome a challenge, using real-life examples and data.

But how do you get the information you need to write a compelling case study? The answer is simple: ask your clients. what questions should you ask? Here are 30 questions you can use to interview your clients for powerful case studies

Case studies are one of the most powerful marketing tools you can use to showcase your expertise, build trust, and attract new customers. They tell the story of how you helped a client solve a problem, achieve a goal, or overcome a challenge, using real-life examples and results.

But how do you write a case study that stands out from the crowd and convinces your prospects to choose you over your competitors? In this post, I’ll share with you some top tips for creating effective case studies that will boost your brand and grow your business.

The holiday season is upon us, and the jingle bells are ringing in the busiest shopping time of the year! If you're looking to sleigh the competition and maximise your revenue without relying on discounts, you're in for a treat. Here are five strategic Christmas marketing moves that will make your business shine like Rudolph's nose.

It can be tough running your own business.

A lot of the time it feels like you have to do it all…and know it all. Tiring right?

And there are endless ways that you can promote your business to drive sales, engage with your customers and increase your brand awareness. I bet you are feeling a little overwhelmed by it all. What’s going to work best for your business with the time, money and resources you have? That’s where a marketing coach can be your secret weapon.