Top 30 Case Study Questions
Case studies are one of the most effective ways to showcase your value, expertise, and results to your prospects. They tell the story of how you helped a client solve a problem, achieve a goal, or overcome a challenge, using real-life examples and data.
But how do you get the information you need to write a compelling case study? The answer is simple: ask your clients.
Asking your clients the right questions can help you uncover the details, insights, and emotions that make your case study stand out. It can also help you build rapport, trust, and loyalty with your clients, and show them that you care about their success.
But what questions should you ask? Here are 30 questions you can use to interview your clients for powerful case studies:
Background Questions
These questions help you introduce your client, their background, their industry, and their situation.
What is your name, title, and company?
What does your company do, and what is your role?
What are the main challenges or opportunities in your industry?
What was your situation before working with me/us?
Problem Questions
These questions help you identify your client’s pain points, needs, and goals, and why they decided to look for a solution.
What were the main problems or frustrations you were facing?
How did these problems affect your business, your team, or your customers?
What were your goals or desired outcomes?
What motivated you to look for a solution?
Solution Questions
These questions help you describe your solution, how you implemented it, and what benefits and value it provided to your client.
How did you find out about me/us and what attracted you to work with me/us?
What was the solution I/we provided and how did it address your problems and goals?
How did we work together to implement the solution?
What were the main features or aspects of the solution that you liked or found useful?
How did the solution make your life easier, better, or more enjoyable?
Result Questions
These questions help you showcase the results you achieved for your client, using specific numbers and metrics to quantify the impact of your solution.
What were the results or outcomes of working with me/us?
How did you measure or track the results?
How did the results compare to your expectations or benchmarks?
How did the results affect your business, your team, or your customers?
What was the return on investment (ROI) of working with me/us?
Testimonial Questions
These questions help you get testimonials and feedback from your client, and how they felt about working with you and the outcome.
How would you describe your experience of working with me/us?
What did you like most about working with me/us?
How did I/we differ from other providers or solutions you considered or used?
How would you rate your satisfaction with the solution and the results on a scale of 1 to 10?
What would you say to someone who is considering working with me/us?
Future Questions
These questions help you explore the future plans or opportunities for your client, and how you can continue to support them or work with them.
What are your next steps or goals after working with me/us?
How can I/we help you achieve them or support you further?
Are you interested in any of my/our other services or products?
Would you be willing to refer me/us to others who might benefit from my/our solution?
Can I/we use your case study as a marketing material or share it with others?
Bonus Questions
These questions help you get additional information or insights that might not have been covered by the previous questions, or that might add more value or interest to your case study.
Is there anything else you would like to share or add to your case study?
Do you have any questions for me/us?
Conclusion
Asking your clients these questions can help you create powerful case studies that showcase your value, expertise, and results. By using these questions, you can get the information you need to tell a compelling story that engages your prospects and convinces them to choose you over your competitors.
If you need help with creating case studies, or any other marketing content, I’m here to help. I’m Debbie Gainsford, a marketing consultant for small businesses, and I love creating case studies. I can help you create a marketing strategy that works for you, and write engaging content that showcases your value and results.
Contact me today and let’s get started on your marketing journey!
As a marketing consultant with over 20 years of global experience in B2B SaaS, I focus on helping Media, Tech, and eCommerce companies navigate their journey from start-up to scale-up. If you’re interested in refining your marketing strategy or just want to connect and share ideas, feel free to get in touch! And I'd love for you to connect with me on LinkedIn.
