Five ways a marketing coach can help your business
It can be tough running your own business.
A lot of the time it feels like you have to do it all…and know it all. Tiring right?
And there are endless ways that you can promote your business to drive sales, engage with your customers and increase your brand awareness. I bet you are feeling a little overwhelmed by it all. What’s going to work best for your business with the time, money and resources you have? That’s where a marketing coach can be your secret weapon.
I’ve outline five ways a marketing coach can help your business:
Get Clarity
Tell your story
Review what’s working
Build your marketing strategy
Break it down into actionable steps
Get Clarity
If your head is swirling with a million ideas on what you could be doing, that’s fantastic! Knowing which one to focus on first can be hard. Or perhaps you are struggling to come up with ideas. Don’t worry, you have them in you, you just need a little help to surface them up.
A marketing coach works with you, helping you to identify what marketing ideas are best for your business right now and in the future. Helping you overcome the overwhelm and be clear on your goals, strategy, actions and how you are going to measure success.
Tell your story
What makes your business unique? How do you tell your story so that you stand out from the crowd and attract your target audience?
A marketing coach works with you to bring to life the amazing story of you and why you started your business. Why clients love (or will) love you and how you solve their problems.
Review what’s working
You start marketing your business the first time you talk about it. Even if you haven’t done any paid for promotions, you’ll still be doing some form of marketing every day. So what’s working? Are you tracking where your customers are coming from? What marketing is most effective for your business?
A marketing coach will help you review how you’ve been marketing your business. What’s been working, and what hasn’t. This will help you set the foundations for building or refining your marketing strategy.
Build your marketing strategy
What does the next three, six and twelve months look like for your business? How does your marketing activity align and support your business objectives?
Having a clear marketing strategy puts you in control. A marketing coach will help you build your strategy. Asking you the right questions that will help you put a plan together that takes into account where your business is today and where you want it to be tomorrow.
Break it down into actionable steps
Having a marketing strategy for your business is game changing. However, if you don’t know how to break it down into actionable steps that are manageable with the time and money you have to focus on marketing, your strategy could end up just staying on paper. And that’s not going to help you grow your business.
Coaching is all about actions. What actions are you going to take to make change happen? This is where a marketing coach can mean the difference between talking about what you are going to do and actually doing it. Your coach will help you break down your goals, ideas, strategy and plans into small actions that will help you build momentum and implement your marketing plan in a way that feels right for you.
What’s next?
So now that you know how a marketing coach can help your business, why don’t you get in touch and let’s have a chat about how we can work together. I’d love to know more about your business, your goals and help you achieve them. Let’s get started!
