How to Get Your Content Ready for Voice Search Optimisation
If you’re not already thinking about voice search, it’s time to start. As voice search becomes more popular, it’s reshaping how people look for answers online—and for B2B SaaS marketers, this is a huge opportunity. Imagine being the first response when someone asks Alexa, Siri or Google Assistant for advice on a product or service like yours. Let’s make that happen by ensuring your content is voice-search friendly!
Here’s why voice search matters for your business and the steps you can take to optimise for it.
Why Voice Search Matters (Especially for B2B SaaS)
When people use voice search, they talk like people talk. They ask full questions rather than typing short phrases. So, when someone says, “Hey Google, what’s the best CRM for a small SaaS team?” you want to be the answer. Voice search results are usually more direct and relevant, which means they’re great for reaching users ready to make a decision.
6 Practical Steps to Make Your Content Voice-Search Ready
Here’s how to set yourself up to be the go-to answer when someone asks for help.
1. Answer Real Questions Directly
Most voice searches are questions, so think about the kinds of things your ideal customers are asking and create content to answer those questions head-on.
Example: If you’re offering CRM software, you might answer, “How does a CRM help small teams save time?” Create blog posts or FAQs around these kinds of questions to match their needs exactly.
By structuring content around questions and direct answers, you’re making it easier for AI to find and feature your response.
2. Use a Friendly, Conversational Tone
For voice search, forget stiff, formal language—embrace a natural, conversational style. Imagine you’re explaining your product over a coffee.
Tip: Use contractions, simple language, and keep sentences short. Instead of “CRM solutions for SaaS lead management,” go for, “How can CRM help my team manage leads?” This sounds more human, and it’s how people ask for help when using voice search.
3. Focus on Long-Tail Keywords
When people use voice, they tend to use longer, more specific phrases. Think in terms of how they’d speak naturally.
Example: Instead of “SaaS CRM,” go with “best CRM for small SaaS companies.” These longer, conversational phrases increase your chances of being the exact match for their query.
4. Use a Quick, Structured Answer
Voice search favours concise, direct answers. Aim to provide an immediate answer at the top of your content, followed by a few more details for those who want to dig deeper.
Example:
Question: “What are the benefits of CRM for small teams?”
Answer: “A CRM helps small teams track leads, customise workflows, and manage customer data—all essential for growth.”
This quick-answer structure helps your content stand out in voice search results.
5. Don’t Forget Local Keywords
Voice search often includes “near me” or local intent phrases. Even if you’re a SaaS provider, if you serve specific regions or industries, mentioning these areas can boost your chances of ranking locally.
Example: “Our CRM is used by small SaaS businesses in [location] and throughout the UK.” Adding location or region-based keywords can make your content more relevant to location-based searches.
6. Use Schema Markup to Make Content Easy for AI to Find
Structured data, like schema markup, helps search engines better understand what’s on your page. Adding FAQ schema, in particular, is useful if you’re structuring your content with questions and answers.
Tip: Tag your FAQ page with schema to increase the likelihood that your answers will be pulled by Google or other AI-driven search engines for voice results.
Your Quick Voice Search Checklist
Here’s a quick summary of the essentials to make your content voice-search ready:
Write in a conversational tone that feels natural and engaging.
Answer common questions directly and concisely to increase your chance of being featured.
Use long-tail, conversational keywords to match how people naturally speak.
Optimise for mobile since most voice searches happen on mobile devices.
Implement schema markup to make your content easier for AI to find.
Ready to Be the Answer?
Voice search is all about being helpful, direct, and easy to understand. By updating your content with these voice search tips, you’re setting yourself up to be the answer people are looking for when they ask their devices for help. Let’s make sure your content is right there, ready to meet them.
Voice search isn’t the future—it’s here. So let’s start talking to our customers the way they’re talking to us.
As a marketing consultant with over 20 years of global experience in B2B SaaS, I focus on helping Media, Tech, and eCommerce companies navigate their journey from start-up to scale-up. If you’re interested in refining your marketing strategy or just want to connect and share ideas, feel free to get in touch! And I'd love for you to connect with me on LinkedIn.
