What is Organic Marketing? A Simple Guide for B2B SaaS Companies
If you’re running a B2B SaaS company, you’ve probably spent a lot of time (and money!) on ads—whether that’s Google Ads, LinkedIn campaigns, or paid social. And while paid marketing is great for quick wins, it’s not the whole picture.
That’s where organic marketing comes in. Think of it as the long-term relationship builder of the marketing world. It’s about attracting customers naturally, without relying on paid ads, and creating a foundation for sustainable growth.
But what exactly is organic marketing, and why should you care? Let’s break it down in plain English.
What Is Organic Marketing?
Organic marketing is all about getting people to find, trust, and engage with your brand through unpaid efforts. This can include:
Content marketing: Blogs, guides, videos, or case studies that solve real problems for your audience.
Social media: Sharing insights, starting conversations, and building connections (not just posting about product updates).
SEO (Search Engine Optimization): Making sure your website shows up when people search for solutions to their challenges.
Email marketing: Staying on your audience’s radar with helpful, relevant updates.
Community engagement: Joining (or creating) spaces where your customers already hang out—think LinkedIn groups, forums, or niche communities.
At its core, organic marketing is about building relationships, not just transactions.
Why Does Organic Marketing Matter for Scale-Up SaaS Companies?
When you’re scaling up, your marketing budget is probably already stretched. Organic marketing helps you get more bang for your buck while also setting you up for long-term success. Here’s why it’s worth your time:
It Builds Trust
B2B buyers don’t just buy software—they buy solutions to their problems. Organic marketing helps position your company as a trusted partner, not just another vendor.It’s Budget-Friendly
Unlike paid ads, which stop working the second your budget runs out, organic marketing keeps delivering. A blog post written today can still bring in leads a year from now.It Complements Paid Campaigns
Paid ads might get someone’s attention, but they’ll often check out your blog, social media, or website before making a decision. Your organic efforts help seal the deal.It Boosts Your Search Visibility
Ranking well on Google for the right keywords can bring in a steady stream of leads without spending a cent on ads.It Prepares You for AI Search
As AI changes how people search (hello, ChatGPT!), strong organic content will help ensure your business shows up in those results.
How Is Organic Different From Paid Marketing?
Paid marketing is a sprint. Organic marketing is a marathon.
Paid campaigns give you instant visibility but can burn through your budget quickly. Organic strategies, on the other hand, take time but deliver results that last. The secret to success? Combining both. Use paid ads for quick wins while investing in organic marketing for sustainable growth.
How to Get Started with Organic Marketing
Feeling overwhelmed? Don’t worry—it’s simpler than you think. Start with these steps:
Know Your Audience
What are their biggest pain points? What keeps them up at night? Use these insights to create content that resonates.Audit Your Existing Content
Do you have blogs, videos, or social posts that could be optimized or repurposed? Start there, it’s faster than creating from scratch.Focus on Quick Wins
Update your website for SEO.
Share bite-sized, helpful insights on LinkedIn.
Turn a great customer testimonial into a blog post or video.
Plan for the Future
Create a content calendar. Stick to consistent themes and aim for evergreen content that stays relevant over time.Measure and Adjust
Track what’s working and what’s not. Tools like Google Analytics or social media insights can help you refine your strategy.
Why Start Now?
Organic marketing is more important than ever. Search engines and AI tools prioritise content that’s relevant, valuable, and trustworthy. By investing in organic strategies today, you’re setting your business up for success in the future.
Let’s Simplify Organic Marketing
If organic marketing still feels like a big mountain to climb, you’re not alone—but you don’t have to tackle it all at once. Start small, focus on your audience, and keep things consistent. Over time, those small efforts will add up to big results.
Need a hand? Let’s chat. At Debbie Gainsford Marketing, I specialise in helping B2B SaaS companies build marketing strategies that are simple, effective, and tailored to your goals.
