Lead the Shift
How Marketers Can Drive Internal Change
Coming Soon: New 60-Minute Live Online Workshop. Be the First to Know
The world really is changing fast and for most marketers, inside your company, it’s changing even faster.
Feeling caught in the crossfire of AI, budget cuts, restructures, and constant strategy pivots? Making real change happen is a challenge, no matter your title. It takes influence, strategy, and a deep understanding of the people around you. This session is being designed to give you those skills.
Join the waitlist to get priority access and an exclusive early-bird discount when doors open.
This powerful 60-minute session is designed to help you:
Understand what’s really getting in the way of change in your organisation.
Identify key stakeholders and what truly matters to them (hint: it's not always the org chart).
Learn how to flex your communication style to influence more effectively.
Start shifting conversations, gaining momentum, and getting your ideas heard.
Leave with a practical plan for your next move.
Why this Matters Right Now
We’re in a time of transformation, and marketers are often the ones caught between business-as-usual and what’s next. You’re being asked to embrace new tech, show strategic thinking, and deliver results with shrinking resources.
To make change happen, the kind that actually improves things, you need more than just good ideas. You need the skills to influence, persuade, and lead from where you are.
What We’ll Cover:
Why Change Feels So Hard - especially in marketing.
How to Map Influence - learning to see beyond just job titles.
A Crash Course in DISC (a powerful communication framework) - to better understand your stakeholders and adapt your approach.
How to Frame Your Message so it actually lands and inspires action.
Your Next Small Move - the first concrete step to creating a bigger impact.
Who is Lead the Shift for:
Lead the Shift is designed for mid -senior marketers who:
Are trying to lead change but feel blocked, ignored, or overlooked.
Are navigating internal shifts, new leadership, or cross-functional friction.
Want practical tools, not fluff — and a bit of space to regroup and re-energise.
This is probably not for you, if you’re:C-suite or executive-level leaders.
Entry-level marketers new to the workforce.
Anyone looking for a "magic bullet" instead of a practical framework.
A bit about me...
Hi, I’m Debbie Gainsford
I’ve spent 25 years leading marketing teams through just about every kind of change you can imagine. From the dot-com boom and bust, tech explosions, rebrands, restructures, and total reinventions.
I’ve driven change with the full support of leadership, and I’ve been the person quietly pushing things forward from behind the scenes when no one was paying attention.
As a qualified coach, I now help other marketers lead the change they want to see with more confidence and clarity. This session is built from real-world experience, not just theory.
Be the First in Line
Ready to stop feeling stuck and start making a real impact?
Lead the Shift is coming soon. The first live session will be limited to a small group to ensure it's interactive and supportive. Join the waitlist for priority access.
By joining the waitlist, you'll get:
✅ First Notification of official dates and times.
✅ An Exclusive "Early Bird" Discount
✅ Priority Registration to secure your spot before it's announced publicly.