Mid-Year Marketing Check-In

Are You AI-Ready?

Refocus, realign, and future-proof your marketing for the second half of the year.

We’re halfway through the year - how’s your marketing really going?

This free check-in guide is designed to help scaling B2B businesses pause, reflect, and reset their marketing priorities, with an eye on what’s next - especially as AI starts reshaping how buyers search, discover, and decide.

Whether things feel a little scattered, or you just want to make sure you’re focusing on what matters most, this audit is your practical starting point.

Inside you’ll get:

  • A quick marketing foundations health check

  • Mid-year reflection prompts to help you assess what’s working

  • A fast way to evaluate your visibility in AI-driven search

  • A space to map out your quick wins vs long-term plays

  • A one-page action plan to focus your next 90 days

This is for you if:

  • You’re a B2B business in scale-up mode

  • You’re juggling a lot, and need a clear marketing reset

  • You want to stay visible in a world where AI is changing how people search

  • You don’t have time for fluff - just simple, strategic prompts to help you move forward

Download the Mid-Year Marketing Check-In

No fluff. Just clarity, focus, and practical momentum for the second half of your year.

Created by Debbie Gainsford

Debbie Gainsford is a global B2B marketing strategist and coach with 25+ years of experience. She’s held roles at Getty Images, Reed Elsevier, Rocket Fuel, and Skimlinks, and now helps scaling B2B businesses simplify strategy, strengthen go-to-market plans, and stay visible in an AI-driven world.