If someone asked you to tell them about your career, you'd probably start with your job titles. Marketing Manager. Head of Marketing. Director. Consultant.

It's the obvious way to tell a career story. It's not the whole story.

Ask an experienced marketer what they've done in their career and they'll give you a list.

"I managed the website." "I led the product launch." "I ran the campaigns." "I managed a team."

All true. None of it tells me what you actually brought to the table.

You know more than you think you do.

That's something I see constantly in coaching conversations with experienced marketers. It came up again in my Unearth Your Story sessions recently, where we looked at the strengths and experience people have built up over their careers, much of which they'd quietly stopped noticing.